The Hic-Cup - 2006's Hottest New Gadget

Executive Vice President & Chief Promotion Officer Karen B. Cohen relates that the company has been overwhelmed by the public's response to the subject of hiccup treatments. "Every appearance on radio or tv that our inventor & CEO Phil Ehlinger has made historicallyin the past couple of weeks has created a immense buzz & immediate direct response from consumers." Ehlinger adds, "People have their favourite hiccup treatments that they are surprisingly passionate about. The immense number of people that suffer from singultus & don't find relief with folk treatments are passionate about The Hic-Cup." Net searches reveal over 500 hiccup treatments described on the Web.

Although it was released to the public a few weeks ago, The Hic-Cup has quickly emerged as this year's hottest new gadget, capturing an underground swell of interest in issue hiccups & hiccup treatments. a few weeks ago, The Hic-Cup Ltd., an emerging health & medical gizmo innovator, released their flagship product, The Hic-Cup as a reliable, safe & discreet treatment for singultus, or chronic hiccups. Since then, the patented Class I medical gizmo has been embraced by singultus sufferers worldwide, grateful for a serious solution to this distressing condition. The Hic-Cup has been written about on countless blogs & sites the world over, & in the last week it is been the subject of news reports on over 200 tv stations.

In addition, according to Cohen, communications specialists, including broadcast professionals covering the story, have quickly recognized the potential of the Hic-Cup as peak performance insurance & they have been speeding to buy the gizmo for themselves. The story about this innovative gadget began in the Philadelphia media market, but was quickly picked up & broadcast nationally. Philadelphia talk radio host Michael Smerconish has led discussion on the gizmo on several recent shows (BigTalk1210AM) & has endorsed The Hic-Cup as working for him personally.

The "anti-hiccup" cup has emerged as a "must-have" item for reporters, disc jockeys, & speakers who recognize the risks of singultus as a post modern performance issue. Singultus detracts from professionalism & credibility in the work of public speaking occasions, & as Ehlinger emphasizes, "The Hic-Cup is ultra low cost 'professional performance insurance' for speakers, teachers, broadcasters, performers, sales professionals, & everybody who makes use of their voice as a business gizmo." Constructed of stainless steel & brass, the gizmo affords its owners with an , long lasting, transportable & fundamentally cleaned equipment for controlling singultus outbreaks. Thanks to the Hic-Cup, hiccup sufferers can be liberated from this plaguing condition.